What is the average freelance rate for a graphic designer

On the contrary, prices that are too high could also scare away your potential customers. They could simply think that you are overcharging and they would look for a cheaper option. The best idea is to make your own pricing table or template. You can find lots of guides online to help you create one. Automated page speed optimizations for fast site performance. Home About Contact. Sign in. Log into your account. Password recovery.

Forgot your password? Get help. Or are you about to hire a graphic designer and not sure if he is not overcharging you? Try Kimp. Keep in mind that:. Junior has an average level of knowledge and is someone who is beyond entry level and usually claimed to have between a few months to 3 years of experience. Senior is a high-end specialist. They also provide mentoring to junior graphic designers. If you're still on the fence about the best way to get the graphic design you need, read on.

The type and complexity of the service required. A simple logo design, a series of Instagram designs , and a full website design are three very different jobs requiring different skills and commanding different prices.

The solution you choose to get the work done. Will you do it yourself using free or inexpensive online tools? Hire someone in the house? Go with an agency? Engage a freelancer? Where your designer is located. This mainly applies to agencies and freelancers, both of which can be anywhere in the world.

Many agencies and freelancers in developing countries can charge much less than their counterparts in developed countries where the cost of living is higher. Here is a graphic design services price list to help you get an idea of what to expect. In the middle is what you might expect to pay a freelancer, ranging from novice freelancers in developing countries to professionals in developed countries. The graphic design costs listed above will vary depending on the type of service provider you choose.

You could choose to hire an in-house graphic designer, pay an agency, try to do the work yourself using a Software as a Solution SaaS service, or hire a freelance graphic designer. We have compiled below a list of graphic design rates for different kinds of service providers you can hire.

The decision whether or not to hire a full-time graphic designer will depend on your long-term graphic design needs. If you're likely to need constant design assets, it may make sense to hire in-house. However, if you just need a few assets such as a logo, website design, and brand identity materials, a full-time graphic designer may not be necessary or practical.

A design agency will employ a number of designers and will work with you to determine your needs and the best way to visually communicate your message. The downside of an agency is that you'll be one of a number of clients. Agencies can also be a costly solution. While technology hasn't quite developed to the point that software can spit out a finished design to your exact specifications, there are tools that make the graphic design process much easier.

Are you actually skilled in graphic design? Otherwise it can take quiet a while to be good enough to be selling your skills to a business with guarantee that they will achieve good design results. Otherwise looking at everyone that is better than you can just bring you down. If you can use your skills to sell a service at all then does it matter if other people are doing it to, maybe better than you are? Work to figure out the differences between you and someone else who is selling similar services.

What do you bring to the table that some other person may not? Use that to your advantage and let it influence how you sell your service.

Every project you take on should be value-based, where the clients pays in terms of value generated and ROI of the activity you do, not the time spent designing. Graphic design freelancers provide a lot of added benefits for not being another full-time member of staff for their clients, which means you should be able to increase your rate to a decent day rate:.

Your job is to show clients that keeping costs low, rather than producing brilliant results, is not the right approach. But keep this in mind: as you continue to become an expert in your field, you may have to start defending your expertise to prospective clients. It should go without saying that the purpose of working is, at the end of the day, to make enough money to pay your bills and live a comfortable if not fabulous life.

As a freelancer, you have more financial concerns than people who work a regular job. While you are free to choose when, where and with whom you work, you are also solely responsible for your taxes, retirement and healthcare costs. That means that when you are deciding how much you need to earn to live comfortably, you must add all of these expenses to your bottom line. A cursory look at freelance graphic design rates will show you a wide variety of prices.

Some designers will happily design book covers for less than fifty dollars while others charge thousands for the same work. For some people, several small clients who come back regularly are the root of their business. Larger, more expensive projects are harder to come by and can be more sporadic in nature. Others focus on larger clients who want more high-value projects. Also, keep in mind that certain kinds of jobs are considered more valuable than others.

That is to say that not all design is paid equally. So, be realistic about the type of design you are doing and charge accordingly. If you take on multiple types of design work, failing to consider this factor can result in a serious loss of potential income. The objective should be to have a good quality of life and a decent work-life balance.

It can be tempting to become a workaholic, picking up whatever gig is available and working long hours, especially if you enjoy your work. But a smarter approach will allow you time to enjoy a social life, take a few classes to enhance your skills and be more creative in other ways.

Getting your graphic design pricing correct is the difference between enjoying your career and being shackled to it. As mentioned before, there is nothing wrong with setting graphic design hourly rates for some types of work. If you are finding your clients through some of the established freelance markets like Upwork , you will notice that more designers have an hourly rate quote. Some designers charge as little as fifteen dollars an hour and others charge hundreds. The average is around USD forty-five dollars an hour for graphic designers.

Consider this hourly rate as labor costs for a plumbing job. This is what the client is paying you for the time you spend working. Think of it as a basic package. For additional items, you will be charging a premium.

Your graphic design hourly rates are negotiable. Graphic design hourly rates are a useful tool when working through online platforms or when you are simply moonlighting while you complete your training. Here, using graphic design hourly rates as a base for your calculations may not be useful in calculating a quote.

They are looking for a product that will be valuable to them in the long run. For them, this is an investment. Whether you are designing a logo or an interface for an app, the use and value that they will get out of it will far exceed the amount of money they will spend to have you design it.

A website that took you only a few hours to build can generate hundreds of thousands of dollars for them annually. In this case, your knowledge of graphic design pricing is essential. There are plenty of clients who will try to get the most out of you for pennies on the dollar. One way to mitigate this problem is to ask them in the beginning what the budget for the project is. Then you can tell them what kind of service they can expect for that price. If they are looking for extra services it will cost a little more.

Another element in graphic design pricing is experience.