Why radioshack is failing

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Related Articles. Company Profiles The Story of Uber. Startups Square vs. Love checking out the bins of parts and electronics so much that I bought one of the parts bins from my local shop, which is closing forever tomorrow.

But how many times have you walked into a RadioShack in the past, oh, 10 years and asked a specific question about a technological topic that you did not understand, only to have the employee look at you all doe-eyed as if they had no idea what the difference was between a diode and a resistor?

Again, that is not necessarily the fault of the individual employees. I have had some great customer service experiences at RadioShack, with employees going out of their way to try to help me. But the operative word is try. RadioShack simply failed to adequately train its employees on new, old, and emerging technological trends. Go back a bit.

Best Buy bettered RadioShack when it came to training its employees — at least when Best Buy was doing well. When HDTVs and flat-panel displays first came out, they were extraordinarily expensive, and nobody was going to RadioShack to purchase one. The flat panel television is an appliance, not a gadget, and RadioShack never got market share in the high definition television market.

The odds are, if you bought a TV at RadioShack, it was probably three-year-old technology, and you probably paid more than you would pay at Best Buy or Amazon or any of the bevy of online retailers. Part of it is real estate. Televisions take up a lot of room in a store. Maybe if they devoted front-of-store space to TVs instead of cell phones? Because today, if your computer or printer, monitor, television, radio or speaker system for that matter breaks, you throw it away and buy a new one for less than the price of replacing a few of the parts.

That is not good news when you sell thermal compound, case fans, power supplies, and soldering guns. In the end, what matters is that consumers find your products or services useful and relevant. If they move on, and you are unable to, your fate is sealed. News U.

Politics Joe Biden Congress Extremism. Special Projects Highline. HuffPost Personal Video Horoscopes. Follow Us. Terms Privacy Policy. Part of HuffPost Business. All rights reserved. Suggest a correction. RadioShack needs to revamp merchandise. Right now, RadioShack is mostly selling cell phones — a dangerously saturated category.

Or satellite and Internet radio? It carries one 3D printer on its website; should it have more and be the pioneer in this category? Employees are largely clueless. The online business isn't promising.

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