Why monitoring social media

Read the Case Study. Marketing Published February 20 th So, here goes, some answers to the most common questions we see: Firstly, what is social media monitoring? But how do social media monitoring tools work? Of course, the answer above is very basic. Social media monitoring? So it just covers social networks? Well, actually, no. Ok, what do I do with the data then?

You will find that some tools are more engagement heavy, others more research focused. So what monitoring tools are there on the market? How much does it cost? Got any more info you can throw at us?

How can I use SMM to find leads? How can SMM help with crisis management? Categories Marketing Monitoring. Share this post. Tagged smm social media social media analysis Social Media Listening social media monitoring.

Brandwatch Bulletin Offering up analysis and data on everything from the events of the day to the latest consumer trends. Get the data. New: Consumer Research. Be Consumer Fit. See Consumer Research. More in marketing. View all. No, take me to settings. Yes, I agree. Crimson Hexagon has merged with Brandwatch. Understood — continue to Brandwatch. Read about the merger.

It also allows you to do a sneak peek into the way your competitors are interacting and engaging with their own fans. When you observe their customer pain, then you can create a strategic way to deliver what your competitors cant do. Social media monitoring is also one way to win back your customer. Even if you were unable to fix their current situation, you could still restore your chances of doing business with them in the future.

Because what matters most to your customer is that their opinion is being heard. When you are able to analyze and understand what the customers are truly saying, this helps you learn your customer perceptions towards your brand.

Customers want to be assured that their viewpoint and opinion are being understood correctly and heard by the companies they are pointing on social media. Social media monitoring can be performed by using SMM tools and works by continuously crawling and indexing sites, via keywords, some are crawled in real time, such as Twitter.

After the sites are indexed, they can be searched to find mentions, comments and other texts that include the opinions, and sentiment on specific products, brands, companies, etc. Social media monitoring is not only for social media channels. In fact, SMM tools can also crawl various types of websites which include review sites, news sites, RSS feeds, forums and blogs.

Usually, monitoring tools use some kind of search string that the customer writes to find mentions of specific words and expressions on those pages. You can find some of these tools online. Collecting random data generated from social media can empower you to have some the following advantage.

You must choose monitoring tools of which you think could match your business goal. The SMM tool will crawl the internet and collect a number of mentions and information. Then the next step is to analyze the data gathered. But what you should do with the information gathered? Here are the things you should basically do from the data gathered:.

Here are the important areas you should not miss when monitoring social media channels:. Sometimes, there are instances that people may forget to include the or when directly mentioning your brand. For twitter, to locate conversations that may have slipped off your radar, use the advanced search operators that offer a much-extended range of results.

Facebook Search is another plug for monitoring, however, with most profiles being set to private, it can be somewhat limited in scope. If you are not using Twitter and using other social media channel, you may also want to have these Monitoring tools to keep you notified:.

Your business should take it as an opportunity. Make sure that you are not just there to listen to your customer sentiments, but also take time to consider their needs and respond to them. You may find and learn with these following tools to keep you connected with your customers:. You may or may not agree with that statement, but everyone ought to agree that customers opinion is very important. You may say that your business is the best customer support company in the whole country, but your customer opinion may perceive your business as the worse customer support company.

Since Internet users also tend to provide concrete leads and interesting improvement ideas for companies, using a Social Media Monitoring tool could help you identify the trends and consequently also help you in making the right business decisions. To be able to effectively monitor social networks as a marketing manager, it is necessary to use a social media monitoring software that is available both in free and in paid access. This software will enable you to automate certain processes as well as to help you keep certain important dates and figures in memory.

Brandwatch allows you to monitor social networks with a focus on marketing, competitive analysis, and reputation management. The tool is also useful for market research and serves to identify the most influential internet users. The price of subscription packs varies depending on technical support and the volume of data managed.

Hootsuite is an all-in-one tool that includes many features, especially for monitoring specific target groups. For beginners, the free basic version is quite suitable while the professional version is available for a few euros per month.

Talkwalker is a social media monitoring tool that first and foremost helps you keep a good overview of all the discussions that concern your business on social networks. The in-depth analysis of these mentions allows companies to gain influence and reach.

Talkwalker offers a free trial version. Discover How to create click-worthy Pinterest pins in Canva. Social media monitoring is essential on the Web for those who want to plan and manage their communication on social networks. Marketing managers can, through in-depth analysis, learn about current topics relating to their businesses. The exchanges of opinions, discussions, and trends can thus be followed in real-time.

It is only by keeping an eye on these exchanges on the Web that we can discover who the influencers are. Social media monitoring also makes it possible to identify criticisms in time and thus react at the right time. I have never thought about monitoring my instagram before so I found this post very helpful! Thanks so much for sharing! Such great ideas.