What is the difference between mentions and interactions on twitter

By Becca McClure February 27, Learn what each measurement means below. Facebook Post reach : the number of unique people who saw any of your posts Post impressions : the number of times people saw any of your posts Post clicks : the number of post clicks Reactions : the total number of reactions you earned during selected date range Engaged users : the total number of unique, engaged users.

These users have liked your page or clicked on your content includes comments, shares, reactions, etc. Page and post engagements : the total number of earned engagements, including reactions, shares, comments, event RSVPs, page likes, page mentions and check-ins New fans : the net gain of fans you earned during the selected date range Video views : the number of times your video was viewed for three seconds or more Twitter Tweets : the number of tweets sent in the selected date range, not including replies or retweets Retweets : the number of retweets you received on tweets sent in the selected date range Clicks : the number of clicks you earned, as recorded by Twitter, on tweets sent in the selected date range Impressions : the number of impressions on a tweet sent in the selected date range.

An impression is the number of times a tweet appears to users in either their timeline or search results. New followers : the number of followers you gained during selected date range Engagements : the total number of times a user interacted with the tweets you sent during the selected date range.

Interactions include retweets, replies, follows, likes and clicks on links, cards, hashtags, embedded media, username, profile photo or tweet expansion. Twitter impressions and engagement go hand in hand. Not all Tweets will be perfectly high for both metrics but knowing how to adjust your Tweet content and posting behavior will go a long way to improving them.

This way, you can Queue up posts without having to worry about when to post them. This seems like a no-brainer. The easiest way to increase your impressions is to consistently engage.

Find the top followers for your account and interact with them. You can find this information in your native Twitter Analytics or through a reporting software like Sprout. Converse with them on Tweets they post. Which Signature Wrap would make the long weekend complete?

With a total of votes and a number of engagements, the Tweet started a conversation and acted as an impromptu user survey.

And when engagement drops in the algorithm, your Tweets are less likely to be shown. Focus on these topics at the beginning and then adjust as you learn more about what your audience wants.

Another way to find topic inspiration is to look at how your past Tweets have performed. See if there are any correlations between the top performers, like topic, style, Tweet length or media. When scrolling through your timeline, Tweets with large media items are likely to catch your eye first. Take a look at your top Tweets and see if most include some sort of photo or video.

If you are posting branded content, consider improving your media. Whether it means creating some branding guidelines or hiring a videographer, quality media grabs attention. Our recommended guidelines for a Twitter image is at minimum, x pixels ratio , and horizontally centered to avoid odd cropping. Join us for fun activities, watch turtles participate in enrichment painting, meet a turtle at the Reptile Keeper Lab and more.

Plus, join us at p to wish Sonny 51 and Bubba 71 a Happy Birthday! The Columbus Zoo regularly uses photos, graphics and videos in their Tweets. Without the addition of rich media, the Tweets would seem lackluster and less engaging. Another easy way to improve on your media is ensuring that your blog posts have great images optimized for Twitter.

But that tab as been removed. This enables you to measure how your Twitter followers interact with your promoted Tweets. So, if someone clicks on a your Tweet and then converts, or clicks on your Tweet, visits your site, and then converts within your specified window of time, Twitter Analytics will show it. Back in the early days of Twitter Analytics, you used to have to generate multiple website tags for conversion tracking.

Now, you can use one tag in the global header of your website to track as many events as you want. After you generate the website tracking code and install it on your site, you can set up conversion events. These refer to the actions you want to track. You can use whichever actions you want to note; even more than one! Next, select the type of conversion you want to track. For this example, it would be site visit. For example, say you want to track website visits to a certain page called Brown Shirts.

You can specify the condition as URL contains: brown-shirts to tell Twitter to only track the site visits to that page. This tells Twitter how long after an engagement and view they should attribute a conversion to. In the image above, I have mine set to 30 days for engagement and one day after viewing the ad.