How many hits does a website get

These can be especially useful for finding startups that may not be on your radar yet but have the potential to scale or are doing something innovative that could make waves in your industry. Check out the sections below on using free and paid tools to monitor competitor traffic. Even a cursory Google search of a niched-down area of your industry will probably return a long list of potential competitors.

To make competitor analysis manageable and worthwhile, categorise any businesses identified in terms of the level of competition they represent. Are they a direct competitor with a similar offer to you and targeting the same audience, or do they have just one or two products that overlap and a very different target audience? Are these small-scale businesses with a modest budget for marketing or renowned industry giants running million-dollar campaigns? Categorising your competitors will allow you to effectively prioritise your research time.

It will also put your results in context and help you effectively glean insights from your findings while ultimately helping you to set realistic targets to outperform them. Take a look around competitor websites to gauge their performance and get some new ideas. Being able to pinpoint the conversion elements of a website will allow you to cross-reference them with your own and implement those proving successful. So when reviewing your competitors, what should you look for?

First, consider how effective their homepage is — what first impressions do you get? Does the site load quickly and is it easy to get in touch with any questions? Does their website copy highlight and effectively address any common objections a visitor might have, or do they gloss over them or not mention them at all!

Set yourself a mission to buy a specific product and make notes of your experience. Does your competitor showcase its USP? Are there trust signals that would put your target customer at ease? Learning how competitors are positioning themselves in the market can help to shape your strategy.

Sign up to newsletters, follow their social media accounts and make listening in on your competitors a natural, regular practice to stay ahead of the curve. Unsurprisingly, businesses are making increasing use of social media platforms as part of their digital marketing strategies. Do they spread their efforts equally or are they focusing on one or two platforms? How do they use brand mentions and what kind of content are they posting?

Do they have a good number of followers and high engagement, and does curated content or promotional material earn the most likes? This reveals what the target audience is looking for.

Go one layer deeper — is it video posts causing a stir and creating a conversation while infographics go largely ignored? Many businesses drive a significant percentage of traffic to their websites via social media, so understanding what types of content your audience is already engaging with is the first step to take a share of that traffic for yourself. There are numerous free tools available that can provide detailed stats on competitor websites, including the number of visitors and the top-ranking keywords that are driving traffic there in the first place.

Probably the most popular and widely approved traffic tracking tool is Google Analytics. Creating and setting up an account is simple and straight forward, and using it is free. There is a LOT of information in Google Analytics, but it will definitely tell you how many hits your website gets.

A small hiccup on their server or yours and a hit or two could slip through the cracks. When you want to know where your website ranks in your industry, then Alexa is your go-to place. The website ranks websites based on their niche and even how they perform in some countries. The downside, however, is that you need to avail a subscription to get their more accurate data.

Aside from traffic metrics it also gathers other data such as search engine rankings, sorts out most visited pages, and even allows website-to-website comparison. Moreover, it also shows new and broken links plus which websites are referring the most traffic to the site. If you are a data geek who likes to analyze data sheets and graphs, then Quantcast is a good fit for you.

This online tool goes above and beyond just traffic data as it shows website stats more understandably. It also monitors visitors through the devices they use, user demographics and their location.

Furthermore, it also displays how much traffic share the website gets on a particular keyword. Knowing how many people are visiting your website and which web pages they frequent is a must for anyone running a website. Fortunately, there are numerous online tools that you can use to see how many hits your site gets.

How to See How Many Hits a Website Gets Aside from conversion, website traffic is one of the top indicators that your website or blog is succeeding. Below are the steps on how you can start using it: Sign in to your Google account before going to the Google Analytics website.

Similar Web - It started as a tool for finding similar sites but now offers a range of data including traffic analysis in a clean interface. The traffic reports can be downloaded as PDF files for archiving. SEM Rush - It offers plenty of information around search organic traffic for any website.

The data can be split by country, you get to know which sites are sending traffic and also the keywords that are bringing the most visitors. Open Site Explorer is another popular tool in this category. QuantCast - Like Compete, you can use QuantCast to determine how many people have visited a selected site during a given period from desktop or mobile phone. For sites that have implemented the QuantCast tags, you get more accurate metrics including visitor demographics, traffic by country, and the split in mobile and desktop traffic.